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tanishka123 · 5 months ago

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The Ultimate Guide to Facebook Marketing in 2024: Engage, Target, and Thrive with Wranc

Facebook remains a social media powerhouse, and for good reason. With billions of active users, it offers a unique opportunity to connect with a vast and targeted audience. But navigating the ever-changing landscape of Facebook marketing can be tricky. Here at Wranc, a digital marketing agency dedicated to helping businesses flourish online, we’ve compiled this comprehensive guide to equip you for success in 2024.

1. Know Your Audience Inside and Out

Before diving in, it’s crucial to understand who you’re trying to reach. Define your ideal customer profile with laser focus. Consider demographics like age, location, income, and marital status. But dig deeper! What are their interests? What kind of content do they consume online? What are their pain points and aspirations? Facebook’s audience insights tool can be a goldmine here, helping you create buyer personas that inform your entire marketing strategy.

2. Set SMART Goals and KPIs

What do you want to achieve with Facebook marketing? Vague goals like “increase brand awareness” won’t cut it. Setting Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) goals will give your campaigns direction and allow you to track progress effectively. Here are some examples of SMART goals for Facebook marketing:

Increase website traffic by 20% within the next quarter. (Specific, Measurable)

Generate 100 qualified leads for Wranc’s clients by the end of the year. (Specific, Measurable)

Boost brand awareness by 15%, as measured by social media mentions, within six months. (Specific, Measurable)

Once you have your SMART goals in place, define your Key Performance Indicators (KPIs). These are the metrics you’ll track to measure progress towards your goals. Common Facebook marketing KPIs include:

Reach: The number of unique users who see your content.

Engagement: Likes, comments, shares, and other actions users take on your posts.

Click-through rate (CTR): The percentage of users who click on a link in your post.

Cost per lead (CPL): The average amount you spend to acquire a lead through Facebook ads.

3. Craft Compelling Content that Converts

High-quality content is the cornerstone of any winning Facebook marketing strategy. In 2024, the focus is on authenticity and engagement. Move away from overly promotional posts and focus on providing value to your audience. Here are some content ideas to get you started:

Informative blog posts: Share industry insights, address common customer pain points, and establish yourself as a thought leader.

Eye-catching infographics: Present complex data in an easy-to-digest format.

Engaging videos: Create tutorials, behind-the-scenes glimpses, or product demonstrations.

Interactive polls and quizzes: Spark conversations and gather valuable audience insights.

Live Q&A sessions: Build trust and connect with your audience in real-time.

4. Optimize Your Facebook Page for Maximum Impact

Your Facebook page is your brand’s digital storefront. Ensure it’s visually appealing, informative, and easy to navigate. Here are some key elements to optimize:

High-quality profile picture and cover photo: Use professional images that accurately reflect your brand identity.

Clear and concise bio: Briefly describe your business and what you offer. Include a call to action, like directing users to your website.

Pinned post: Showcase important announcements, promotions, or high-performing content.

Call to action buttons: Make it easy for users to contact you, learn more about your services, or visit your website.

Regularly updated content calendar: Keep your audience engaged with fresh content.

5. Embrace New Features: Stay Ahead of the Curve

Facebook is constantly innovating. Don’t get left behind! Explore features like Facebook Stories and Facebook Live to connect with your audience in real-time. Leverage Facebook Groups to foster communities around your brand’s niche and establish yourself as a thought leader. Here are some additional features to consider:

Facebook Shops: Create a seamless shopping experience directly on Facebook.

Messenger marketing: Personalize communication and provide exceptional customer service.

Facebook Lead Ads: Simplify the lead generation process and capture valuable customer data.

6. Partner with Wranc: Unleash the Full Potential of Facebook Marketing

At Wranc, we understand the intricacies of Facebook marketing. We can help you create data-driven strategies, develop high-performing content, and manage ad campaigns that deliver results. From targeted advertising to community management, our team has the tools and expertise to

Build a Retargeting Strategy: People don’t always convert on the first visit. Wranc can help you create retargeting campaigns that reach those who have already interacted with your Facebook page or website, keeping your brand top-of-mind and driving conversions.

Leverage Facebook Pixel for Powerful Insights: The Facebook Pixel (now Meta Pixel) is a powerful tool that tracks user behavior on your website. Wranc can help you implement the Pixel and use the data it collects to optimize your ad campaigns, measure conversions, and gain valuable audience insights.

Stay Informed with Industry Trends: The world of social media marketing is constantly evolving. Wranc stays ahead of the curve, keeping you informed about the latest Facebook marketing trends and best practices. We’ll help you adapt your strategy to maximize results in this ever-changing landscape.

Measure, Analyze, and Adapt: Data is king in digital marketing. Wranc will help you monitor your Facebook analytics to understand what’s working and what’s not. We’ll use this data to refine your strategy, optimize your content, and ensure your Facebook marketing efforts continue to yield positive results.

Conclusion: Cultivate a Thriving Facebook Community with Wranc

By following these comprehensive steps and partnering with Wranc, you can harness the power of Facebook marketing to achieve your goals in 2024 and beyond. Remember, Facebook marketing is a marathon, not a sprint. Consistency is key. Regularly publish engaging content, interact with your audience, and stay up-to-date on the latest trends. With Wranc by your side, you can solidify your brand’s position on Facebook, cultivate a thriving online community, and ultimately achieve your business objectives.

Ready to take your Facebook marketing to the next level? Contact Wranc today and let’s discuss how we can create a customized strategy to help your business flourish online!

#digital marketing #facebook #facebook marketing #facebook advertising #social media #social media marketing

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logelitepvtltd · 1 year ago

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Increase E-Commerce ROI with 7Search PPC Marketing

Introduction

Maximizing return on investment (ROI) is essential for the success of any e-commerce business in today's cutthroat digital marketplace. Pay-per-click (PPC) marketing strategies are one efficient technique to accomplish this goal. 7Search distinguishes out among the different PPC platforms available as a potent tool for generating focused traffic and increasing e-commerce ROI. In this blog post, we'll look at how 7Search PPC marketing may be used to boost sales, boost conversion rates, and produce a higher return on investment for your e-commerce company.

Recognising 7Search PPC

It's crucial to understand the foundations of 7Search PPC before delving into the techniques. An expansive audience from a variety of industries can be reached by advertisers through the cost-effective search engine advertising network 7Search. It enables companies to place bids on particular keywords, displaying their advertising on pertinent search engine result pages (SERPs) when visitors type such terms into a search engine. 7Search PPC may assist e-commerce companies in reaching their desired customers at the appropriate moment by concentrating on cost-effective advertising solutions and precise targeting skills.

Finding and Choosing Keywords

A thorough keyword research strategy is one of the pillars of every PPC campaign that succeeds. Identification of pertinent keywords with strong commercial intent that is compatible with your product offerings is essential in the context of e-commerce. For your e-commerce store, find the most profitable keywords using tools like Google Keyword Planner, SEMrush, or Ahrefs. Once you've compiled a list of relevant keywords, you can include them in your 7Search PPC campaign and adjust your ad placements to give your ads the most chance of being seen by prospective buyers.

Effective Ad Copy and Innovative Design

To captivate your target audience, you must write intriguing ad language and create aesthetically appealing creatives. Your advertisement should make clear the benefits that make your goods stand out from the competition, present enticing incentives, and convey a sense of urgency. In order to encourage consumers to visit your e-commerce business, you should also optimize your ad design with attention-grabbing graphics, compelling call-to-action buttons, and clear product photos. In addition to raising clickthrough rates and conversion rates, a well-made and alluring advertisement will increase your e-commerce ROI.

Landing Page Improvement

A successful PPC strategy includes optimizing the landing pages on which visitors land after clicking on your advertising in addition to generating traffic for your online store. Make sure your landing pages are pertinent, captivating, and customized to fit the ad language and creativity. Streamline the purchasing process, reduce interruptions, and add persuading factors like client references, trust seals, and detailed product information. Your conversion rates can be greatly increased, which will increase your e-commerce ROI if you offer a fluid and user-friendly experience.

Monitoring, testing, and optimization in real-time

It's crucial to frequently monitor and assess the efficacy of your campaigns if you want to maximize your ROI with 7Search PPC marketing. Track important metrics including click-through rates (CTR), conversion rates, and cost per acquisition (CPA) using analytics tools like Google Analytics or 7Search's built-in reporting features. To improve your ad language, design, landing pages, and bidding tactics, identify problem areas and conduct A/B tests. You may improve results and increase ROI for your e-commerce firm by regularly adjusting and improving your campaign based on data-driven insights.

Conclusion

7Search PPC marketing gives e-commerce companies a great chance to boost their ROI by precisely contacting their target audiences. You may increase the return on your advertising expenditure by conducting in-depth keyword research, creating persuasive ad copy, creating aesthetically appealing creatives, optimizing landing pages, and regularly monitoring and fine-tuning your campaigns. You'll be well on your way to generating more revenue, increasing conversion rates, and succeeding in your e-commerce endeavors if you put the methods covered in this blog post into practice.

#ecommerce website #ecommerce #website #ecommerce website for publishers #usa #services

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mega-hustler-blog · 2 years ago

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websenorinfotechudaipur · 5 years ago

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Digital Marketing Tips for beginners

Online marketing, Internet marketing or Digital marketing: it means roughly the same. Namely marketing efforts that are deployed through online channels. If your organization is going to do more online for the first time, the possibilities may seem endless. Where do you start? We will help you on your way with these tips.

Know the most important terms

Make an inventory of your starting position

Determine your strategy

See where the biggest ROI is for your company?

Don't be afraid

Make your company findable locally

Video marketing

Read blogs

Mobile-friendly website

Tip 1: Know the most important terms

Online marketing has its own language. Knowing the most important terms makes it easier for you to continue searching for information that you are looking for. Below an overview of important online marketing terms:

SEO: Search Engine Optimization or search engine optimization. Work on the website to get higher in the Google search results.

SEA: Search Engine Advertising. Usually, this is advertising with Google Ads (formerly Adwords), but increasingly also in Bing.

Analytics: keep track of website statistics, usually in Google Analytics.

email marketing: send mailings such as newsletters, product recommendations, and birthday cards.

CRO: Conversion Rate Optimization. Ensure that the percentage of visitors to the website who do a conversion goes up.

Social media: platforms where people and companies interact with each other, such as Facebook, Twitter, and Instagram.

Content marketing: blogging, adding a knowledge base to the website and other ways to add content to the website for commercial purposes.

PPC: Pay-Per-Click. Pay per click is a commonly used model for online advertising. You only pay when the ad is clicked and you have a visitor on your website.

CTR: Click-Through-Rate. The percentage of people who see the ad and click on it.

conversion: the desired action that a visitor does on your website, such as making a purchase or completing a contact form.

E-commerce: webshops and similar companies that sell online.

Influencer marketing: using vloggers, bloggers, and Instagrammers for your brand.

Algorithm: a formula that some large websites use. For example, Google to determine the order in the search results or Facebook to compile everyone's news overview.

Search term: what someone enters in the search bar of, for example, Google.

Organic: unpaid results in, for example, Google search results or a Facebook message.

A / B Testing: test 2 variants for the best result. For example, whether you make a button on the website green or red. The color button that is clicked the most often wins the A / B test.

Link Building: providing links within one's own site and between different sites to get a higher position in Google search results.

Tip 2: Make an inventory of your starting position

Who knows, you may be further than you think. Take a critical look at the website. Is it a simple business card with the sole purpose that people call or email? Or is it a spider-in-the-web where (potential) customers can find answers to their questions about your products, services, and company? Where they are tempted to take actions that are interesting for your company, such as requesting a quote, placing an order or completing a contact form. Which other online promotions have already been put? Are there already social media accounts and how many followers do they have? Is a message posted regularly? Do you already advertise online?

Tip 3: First determine your strategy

Online marketing is not something that stands on its own but should flow from the mission and vision of a company. From that mission and vision, a marketing plan is made and goals set. You then create an online marketing strategy in line with this to support the goals. This way you don't get started as a headless chicken, but you have focus. You can also better measure the result of your online marketing efforts.

Tip 4: See where the biggest ROI is for your company

The Pareto principle also usually applies to online marketing. The Pareto principle is also often referred to as the 80/20 rule that 80 percent of the results come from 20 percent of the efforts. By first focusing on the big opportunities, the ROI of every hour and every spent ad Euro will be the greatest. For example, do you already have a large customer base? Then take a look at email marketing. Do you have a little advertising budget and do you want to reach more people? Then look at SEO. Do you need to achieve a lot of results in a short time? Then you have to be at SEA and Facebook Ads.

Tip 5: Don't be afraid

The unknown makes unloved. Many companies that do not do much online are afraid of a flood of questions and bad reviews. Often, in the beginning, there is little or no response, even no negative ones. The large companies such as Shell and PostNL have many negative reactions, but you cannot extend that line to the average Dutch SME company. Decide carefully what you are going to do online and take those first steps. Do not be afraid of making mistakes and learn from this when something does not go as planned.

Tip 6: Make your company findable locally

The time of the telephone directory is far behind us. Users can now find their business by using Google. What steps can you take to become traceable:

Create an account in "Google My Business".

This allows Google to understand exactly where your company is located.

Now you can also be found on Google Maps.

Collect reviews.

To collect the reviews simply ask your customers to post a review on Google My Business.

Place the company information on the website.

Tip 7: Video marketing

Video marketing is a good investment. The resources you can invest in in the field of video marketing are:

Instagram Stories: short, standing videos or photos that are temporarily available. You can go in different directions with Instagram Stories. For example, show a look behind the scenes, 'Real-life' moments, snape peaks, announcements, giveaway, interaction, show products, etc. What you have to pay attention to is that a story only takes a few seconds, so don't place too much text in a message. Also, make sure that you do not place too much. Read more information about Instagram in this blog post.

Newsfeed videos: videos that you see in the feed of various social media channels.

GIFs: a GIF is simply a small, short and funny video. These GIFs are easily downloaded and distributed. Below you can see a GIF.

Live to stream: reach your audience in real-time in a simple way. You can do this via YouTube, Instagram, and Facebook. Live streaming ideas: product demonstrations, reports at conferences or trade shows, recipes, behind the scenes, question and answer or just speak to your audience. Make sure your title of the stream is catchy.

IGTV( 'Instagram TV'): the ability that Instagram gives you to post a video on Instagram. With this tool, you can quickly expand your reach through organic messages to do something interesting with it. But what can you place? Proposal round of your employees or colleagues, behind the scenes in the workplace, tutorials, product reviews (customers tell us what they think of the products). Enough ideas to get started with IGTV. Start with IGTV? On the Instagram website, they provide information on how you can best do this!

TIP 8: Read blogs

Nowadays the internet is full of blogs. Every online marketing agency posts a blog weekly or monthly. To inform you but also to be findable for visitors. But for you these blogs are a nice outcome, blogs are generally free. Take a look and fill in the questions that you want answers to. These are the blogs that we would like to read: marketing facts. A tip: look up infographics and white papers! This is a nice way to enrich your knowledge.

Tip 9: Mobile-friendly website

Nowadays our smartphone plays an important role in our daily lives. It is therefore important that your website is mobile-friendly. There are various reasons why your website should be mobile-friendly. But the most important are: Mobile-friendly websites have a higher score in the search results. The user experience. Visitors to the website must be able to easily see the information they want to find. Visitors get frustrated, leave the website and it stays with them.

https://www.websenor.com

#digital marketing #digital marketing tips #website #online marketing #internet marketing #seo experts #seo

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circuit-music · 5 years ago

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2019 Music Recommendations

2019. Another stellar year! There was so much excitement this year to be found musically. First off some surprises from some older acts who haven’t released material in decades. Both Heavy Water Factory and Numb had terrific returns to form with new full lengths this year and not surprisingly after the long slumbers - still showcased modern sounds and futuristic ideas. Some terrific re-issues this year from the likes of Dive, Force Dimension and Robotiko Rejekto all from the awesome Mecanica label. If you missed them the first go-around seek them out – those are all important artifacts in the industrial-ebm history. Oh yeah, they also re-issued Acid Horse and Pailhead records this year too! Synth-pop and synth wave made a huge impact again this year with remarkable releases from Hatchie (favorite record of the year), Silent Em, Luminance, Iris, Body of Light, Minuit Machine, Wingtips, Replicant and others. Post-punk seemed to be the buzz phrase this year with a lot of attention on it. Many great records from the likes of Foreign Resort, Present Moment, Ritual Howls, Veil of Light and Years of Denial. Retro sounding EBM still caught my attention with outstanding releases from Klack, Randolph & Mortimer and Unconscious. Likewise, there was so much contemporary energy surging in the newer techno-ebm realm with punchy releases from Crystal Geometry, Maedon, Kontravoid, Raffaele Attanasio, Rhys Fulber, Ansome and so many others. This isn’t a top 10, top 25 or even a top 100. Instead, it’s an A-Z recommendation list encompassing many genres as those lines are getting more and more blurred. The majority of what I listen to is electronic based and that runs a whole gamut of sub-genres from techno-ebm, to synth-pop to whatever. A good tune is a good tune, regardless of genre. For each release I’ve listed a format (the one I purchased the release in). If there’s not a format listed - it’s usually digital. My preferred format is vinyl, but if you can’t find it on vinyl it’s likely available digitally as well. RE stands for re-issue by the way.

There’s a ton of new pioneering music out there for sure waiting to be discovered and it’s the “what’s next” that keeps me a motivated music fan. There’s never a dull moment in speaking, writing, DJ'ing or promoting new music, so I’ll keep doing it and hopefully be a guide for you all ;).

HIGHLY encourage you to get out there and seek out new music; Visit the record stores, go hear a new DJ, fire up Spotify or another streaming service, check out some new music via podcast, DJ mixes, label sites, online retailers, Facebook, BANDCAMP, BANDCAMP, BANDCAMP, etc. There’s a plethora of discoveries to be found out there. If you do the work, you’ll be rewarded ;) Speaking of Spotify – I made a playlist this year featuring plenty of the bands on my list. There’s at least a track or more from the artist who have a presence on Spotify. Here’s the link: https://open.spotify.com/playlist/3ZxvyspTQAiizVe2WN43Fr?si=jsLN6-DiS5WQerWSRbb9Fg

As in years past I’m sure I missed a few things, ignored the hype on certain releases or just plain forgotten something. If it needs mention and I overlooked it - I may do an addendum in the next week or so. Anyways, got your notepaper and plenty of beverages ready? Don’t be a TL:DR (Too Long: Didn’t Read) fool. Read up. Enjoy the music of 2019!

Onwards with the list!!! :D

-Marc

000 - We Became Reptiles EP (RND. Records) Adam-X - Midnight Sun 12” (BITE)

AEmit - Devourer 12” (Fleisch) Ansome - Hounds of the Harbour 2x12” (Perc Trax)

Arkan - Stamina (RND Redcords)

Autumns - Shortly After Nothing LP (Death & Leisure) - Pissing Away My Youth CS (Opal Tapes) Autumns/Verset Zero - ST 12” (Soil Records) Axkan - Torment 12” (Omen Recordings) Blush Response - Fissures in the Megastructure (Schematic Music Company) - Selection for Societal Sanity 12” (Sacred Court)

Body Beat Ritual - Instinct Primitive/Crash report 12” (Haven)

Body of Light - Time to Kill LP (Dais)

Boy Harsher - Careful LP (Nude Club) - Tears 12” (Nude Club) - Come Closer 12” (Nude Club)

Cardinal & Nun - I Met the Devil 12” (L.I.E.S.)

Celldod - Under Isen 12”(Veleno Viola) - Myndighetsforakt 12”(Unstable Signal) - Kemisk CS (AMOK)

Cervello Elletronico - Top Ded Ctr. CD (HANDS)

Chromatics - Closer to Grey CD (Italians Do It Better) - The Sound of Silence (Italians Do It Better) - Time Rider (Italians Do It Better) - Petals (Italians Do It Better)

Codex Empire - Slow Erosion 2xLP (aufnahme+wiedergabe)

Cold Cave - Promised Land (Heartworm Press)

Comfort Cure - Night Sweat (Self-released) - Intimate Vocabulary (Self-released) Confines - Geography of Nowhere CS (Synthicide)

Crystal Geometry - The Cyber Heresy 12” (Sonic Groove) - State of Play 12” (HANDS) - XV Signs of Doomsday CS (Tripalium Records) - Hexa Hexes (RND. Records)

Dax J - Chaos Comes to Conquer 12” (Monnom Black) Distant - Fallen Emperor CS (Detriti Records)

Dive - True Lies 2xLP (Mecanica RE)

Downwell - I See Death in Your Eyes 12” (Oraculo Records) Fee Lion - Blood Sisters - Blood Sisters Remixes (BOUND)

Force Dimension - Dues Ex Machina 2xLP (Mecanica RE)

Foreign Resort - Outumbered LP (Artoffact Records)

Fractions - Scars of Love 12” (Fleisch) - Constellations 12” (Rotterdam Electronix Harsh Mentor - Salve 12” (aufnahme+wiedergabe)

Hatchie - Keepsake LP (Heavenly Records)

Headless Horseman - 008 12” (Headless Horseman)

Heavy Water Factory - Fluid and Meat Remastered (Self-released) - Spillage (Self-released) - Purity of Evil (Self-released) - Amandava (Self-released) - Reaktif (Self-released)

Horrorist - Separate Dimension 2xLP (aufnahme+wiedergabe)

I Hate Models - L'Âge Des Métamorphoses 3xLP (Perc Trax) - Intergalactic Emotional Breakdown 12” (Arts)

Illnurse - Unreleased (Self-released)

Image of Life - Attended by Silence LP (Kernkrach)

Imperial Black Unit - Murder Under Establishment 12” (aufnahme+wiedergabe)

Inhalt Der Nacht - Deine Aura 12” (Seelen)

Iris - Six LP (Dependent)

IV Horseman - Dies Irae 12” (aufnahme+wiedergabe) Keepsakes - Modern Anxious Vernacular 12” (HAVEN)

Klack - 2400bps 8-N-1 (klackprodukt) - Introducing the 1984 Renault LeCar, Layover

Kontravoid - Too Deep LP (Fleisch)

Korine - Uncrossed / To You 7” (Born Losers Records)

Kris Baha - My Master 12” (Pinkman) - Palais 2xLP (CockTail d’Amore Music) Lapse of Reason - Sorrows 12” (aufnahme+wiedergabe)

Leathers – Phantom Heart (Self-released)

Liebknecht - Produkt V1.2 LP (Ant-Zen) - Ice Over Erfurt (Digital) - Koln EP (Digital)

Linea Aspera - Preservation Bias LP (Dark Entries RE)

Luminance - Ahead 2xLP (Medical Records) Lust For Youth - Lust For Youth LP (Sacred Bones),

Maedon - Against His Will 12” (Sonic Groove)

Maenad Veyl - Body Count 2xLP (Veyl) - Onto Duat 12” (Bedouin Records) Mind | Matter - Peste Nere CS (Detriti Records)

Minuit Machine - Infrarouge LP (Synth Religion)

Multiple Man - High on the Hog 12” EP (Fleisch) New Frames - Schweres Wasser 12” (HANDS)

Nick Cave and the Bad Seeds - Ghosteen 2xLP (Ghosteen Ltd.) Nordstaat - Ein Opfer Auf Dem Altar Der Technologie CS (Clan Destine Records)

Nostromo - Extreme Manifestations 12” (aufnahme+wiedergabe)

Numb - Mortal Geometry LP (Metropolis)

Parallx - RP4 (R-Label Group)

Physical Wash - Physical Death CS (Self-released)

Populists aka Yan Wagner - Belgian Trip 12” (Detriti Records)

Present Moment - Split LP (Oraculo Records)

Radical G/Horrorist - RR2 (R-Label Group)

Raffaele Attanasio - Lust It Fills the Space 12” (LFJ)

Randolph & Mortimer - Manifesto for a Modern World CD (Self-Released) - Exclude/Divide (mp3 self-released) - R&M Remixes (mp3 self-released) - Electronic Body Weapon (mp3 self-released) - Body (mp3 self-released)

Rendered - Adrenalin EP (Mindcut)

Rendered / Black Egg - No Compromise 12” (Tripalium)

Replicant - A Taste of Midnight LP (self-released) - Pale Blue (mp3 self-released) - Lifelike (mp3 self-released)

Rhys Fulber - Ostalgia 2x12” (Sonic Groove) - Baut Mit 12” (Sonic Groove)

Rhys Fulber + Blush Response - Corruption of Form 12” (Sonic Groove)

Ritual Howls - Rendered Armour LP (Felte) - A Safe Haven From the Sun Robotiko Rejekto - Communication 87-92 2xLP (Mecanica RE)

S.I.T.D. - Stunde X LP (Infacted Recordings) - Sturmlicht CD Single (Infacted) - Requiem X CD Single (Infacted) Salem Unsigned - Cantica (RND Records)

SARIN - Moral Cleansing LP (BITE) SARIN / Imperial Black Unit - Will to Destroy 12” (BITE)

Schwefelgelb - Aus Dem Gesicht Remixed 12” (aufnahme+wiedergabe) Sharplines - Born of God and Void CS (Dead By Overdose)

Silent EM - The Absence LP (Disko Obscura) Sina XX - My Body, Your Rules EP (RND Records)

T_error 404 - Spacemorgue (Khemia Records) - Ritual of Time (Area Z)

Test Dept. - Disturbance LP (One Little Indian) - White Label 12” (One Little Indian)

Thomas P Heckman - Acid Seduction 5 12” (AFU Limited) - Bone Breaker 12” (Molekul) - EBM Manifest Part 3 the Remixes 12” (AFU Limited) - EBM Manifest Part 4 The Remixes II 12” (AFU Limited) Tommy 47 - Veer 2xLP (47) - Veer Remixed 2xLP (47)

TR/ST - The Destroyer Part 1 LP (Grouch), - The Destroyer Part 2 LP (Grouch), - Gone (Grouch) Unconscious - Your God Is Dead LP (Detriti Records)

Unhuman - Nylon Speech 12” (BITE) Various – Benzeen Part 1 (Green Fetish records) with: New Frames, hel.IV, LAVEN and more

Various – Infidel Selection Vol. 2 CS (Infidel Bodies) with: Rendered, Crystal Geometry, Thomas P Heckmann, Hypnoskull and more Various – RAW Compilation Second Breath Parts 1-4 (RAW) with: I Hate Models, Keepsakes, 14anger, Crystal Geometry, IV Horseman and plenty more Various – Sardonic Tonality Vol. 1 12” (HAVEN) with: New Frames, Keepsakes, Ansome and more Various – Self Aware IV CS (X-IMG) with: Konkurs, Primary, Survival Paradox, Unconscious and more

Various – Synthicide II 12” (Synthicide) with: Ortrotasce, Andi, Cervello Elettronico and more

Various – The World of Monnom Black II 3xLP (Monnom Black) with: Fractions, Zanias, Dax J and more Veil of Light - Inflict LP (Avant!) Veldt - Ground Floor CD (Detroit Industrial)

Velvet May - Vast as Black Night 12” (Tears on Waves) - Unknown Bodies 12” (Tears on Waves) Verschwender - Face of Silence 12” (Seelen)

Vittorio Di Mango - RND.R030 (RND Records) VTSS - Self Control 12” (HAVEN) Wingtips - Exposure Therapy CD (Artoffact Records)

Years of Denial - Suicide Disco 2xLP (VEYL) - Body Map 12” (Pinkman Broken Dreams)

Yello - Bostich (ancient methods remix) 12” (aufnahme+wiedergabe)

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isimplyjed1-blog · 5 years ago

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Nine Proven Techniques To Boost Adsense Earnings

In case you are a blogger and Adsense is your top source of revenue, you can’t afford to disregard the importance of Adsense optimization. When we talk about Adsense optimization, there are many things but the main goal is to get high eCPM and get greater cost per click. Else, despite of good Adsense CTR, you might not be making good earnings. this is something very common about non-English blog. If you fall within the category of these adsense publishers, who are getting huge traffic but Adsense incomes is still low, it’s time to understand factors which can be mentioned below and this will really helps to boost Adsense CPC and overall revenue.

What is Adsense CPC

Lets begin with answering simple question first and then we will move to some working tips to increase adsense earnings. CPC stands for Cost Per Click, in short, money which you make/click is what CPC. Now, you might have observed Adsense Publisher talking more about CTR and less about CPC. If you are really serious about your Adsense earnings, you need to work more on CPC than CTR. Getting thousands impression on your ad won’t be of much help but a blog with high CPC with good CTR can create a big difference. CPC has nothing to do directly with your traffic, if you would understand and observed micro-niche blogs, you might have found out despite of less traffic such sites make more money from Adsense. Reason is simple and that is eCPM for such blogs are so high that you get paid really well for CPC and then there are other elements like ad competition, keywords and many more.

Must read:

Secret to earn $50/click from AdSense

Factors that Affect Adsense CPC

Nine Proven Techniques To Boost Adsense Earnings

1. Blog Niche

First thing first, choosing a right niche for your blog or website is of utmost important. Cost Per Click or CPC of an ad directly depends upon the topic on which you’re writing your blog.Well! Let me clarify one thing here that you’re going to choose niche however there are niches that can pay you high CPC. Yes! Here is the list of niches that can give you high return, I have arranged them in decreasing order of CPC.

Downloads Website

Health and Fitness

Insurance

Automobile

Make Money Online

Marketing and Advertising

Technology

Personal Finance

Blogging Tips & Tricks

Foreign Exchange Trading (Forex)

Search Engine Optimization (SEO)

Domain Names and Registration

Web Development

Law Firms and Attorneys

Information Technology (IT)

Read:

Points to consider while selecting niche for your blog

Dominate Adsense by Micro niche sites

2. Blog Content

Second thing is the content, you must write content that should answer readers query. So before writing blogs try to find what your readers are searching on the Internet and then try to present them with solutions.

Remember you should always directly engage with your readers. Your content must be tailored according to your niche so that more and more readers can read your blogs. Hence good content will certainly ensure higher Adsense CPC rates. More over, Good content is what search engine loves, hence more click and more revenue if your ad is highly targeted and your traffic is from the countries like U.S.A, U.K. When you do a Keyword research, make sure to use Approximate CPC column.

Must read:

Layers of content: Adding value to your blog

How to write out stand out blog post

3. Ad Review Center

Google Adsense

you will find Ad Review Center. You can go there and see yourself how much each ad category is paying you. This will show you different ads category that are showing on your website. If you find that any ad category is not paying much then feel free to block that category.

Try to block those category which are completely irrelevant to the content or niche of your blog. Suppose blog is about Technology then block the ad categories for Dating, Politics, Religion etc. This will surely increase your CPC and Adsense revenue.

4. Competitive Ad Filter

Just like Ad Review Center there is Competitive Ad Filter in Google Adsense. You can go there and block the specific or general ads from appearing on your web pages. You can block the ads for entire domain or just a particular website in that domain name.The ads that you would block may belongs to your competitors. Therefore you can increase your CPC by not showing those particular ads.

5. Platform

Your blogs are read from different platforms like desktop, laptop, mobile etc. Although CPC is generally not much affected by the platforms on which ads are shown but you should try your best to target as many as readers. You will get most of the readers from desktop and laptop devices.

If you are able to reach to hand-held or mobile readers than CPC may increase as ads shown on cellphones are of higher quality. If you are blogging on WordPress platform, you can use plugins like Wp touch which will make your blog mobile friendly and you server adsense ads which is optimized for mobile screen size.

6. Country

One of the most important factor that can increase CPC is the country you are targeting. For example a click on an ad from USA can pay you up to $2 to $3 and click on same ad from India can end up paying only 20 to 30 cents.

Hence always tailor your blog and its content to audiences in English-speaking countries. It will also increase Page Rank of your website. So always keep in mind the country you are targeting.

7. Ad Format

Perhaps I should have explained this suggestion in the beginning of the blog. Anyhow, you must know to choose right format for your ad. If you can place three ads on a page then choose two 336 X 280 ads and one 468 X 60 ad.

Then ad format must be text because text ads have higher CTR (click through rate). You can even try ad format for both text & image simultaneously as it gives you more CPC. Image ads are usually less preferred for both reasons less CTR and lower CPC. Though at times, depending upon the niche and blog type, image ads perform better in terms of higher CTR but CPC won’t be as good as text ads. Anyways, as I mentioned above it differs from niche type and most important ad placement.

8. Ad Placement

Never neglect the placement of your ads on the web page as it is directly proportional to your Adsense revenue. So where to place ads for maximum CPC? Answer is simple. Place 2 ads inside your blog post and 1 outside the post.As far as placing inside goes then place one 336 X 280 rectangle ad on the top of the blog just below the title and place second 468 X 60 ad in between the blog post. Remaining one ad you can place on your right side that is outside your post.

Adsense Placement and Heatmap

Though it should be your choice and depending upon your reason of blogging. For example, if you are a professional blogger and dependent on Adsense, you should not miss a chance to optimize ad and use maximum possible ad units on a single page. Though if you are a hobby blogger or blogging on personal blog, your first target should be giving quality content and less ads, as readers hate advertisement which distract them from reading.

Let me tell you the maximum clicks and higher CPC will come from 2 ads which are inside the blog post especially on the top.

9. Ad Experiment

Always keep trying something new. Experimenting can really pay you high dividends. You can try out for different niches, choose different ad placements and finally take as many as advice from Google Adsense center. Never bogged down into one style always try something new.

Summary

I would only say if you follow and implement these 9 tips then you can surely increase your Adsense revenue from 30% to 40%. It is completely legal and genuine way to increase your earning in short time. You can also search for highest CPC adsense Keywords and compile one-two posts around it.

Do let me know what’s one trick which worked for you to increase Adsense CPC? Do you believe niche and traffic from certain countries creates a huge difference in Adsense earning?

#money #make money online #blog #tips

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deedala · 1 year ago

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✨Timestamp Roulette✨

Hello friends!! Lets try some timestamp roulette for gifs! Send me a number 1-12 (to indicate episode) + one of the following colors (the colors secretly correspond to different seasons, which I will reveal after I'm done taking asks 😋!)

blue (season 11)

yellow (season 8)

green season 10: ep12

violet season 9: ep01, ep07, ep11

orange (season 7)

cyan season 6: ep07

pink (season 1)

teal season 2: ep10

lavender season 3: ep05, ep09, ep10

indigo season 4: ep08

peach season 5: ep04, ep10, ep12

Send your number + color here!(or just go to my profile and hit the ask button if you're on the mobile app😅)

What in the world are we gonna get out of this?? Can't wait to find out!! 😆🌞🌝🌼💛

✨Closed!! Thanks for sending in your spins!!✨

#ask game #shameless #shameless us #colorwheel timestamp roulette #CTR compilation posts

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cindylouwho-2 · 5 years ago

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RECENT NEWS, RESOURCES & STUDIES, September 2019

Welcome to my latest summary of recent news, resources & studies including search, analytics, content marketing, social media & ecommerce! This covers articles I came across in the past 5 weeks, although some may be older than that.

I am still working on scheduling enough time to post these every 10 days or so, but lately luck is just not on my side. Writing this elsewhere then cutting & pasting it here is creating some significant formatting issues, so if you find any errors or broken links, please let me know.

Are there types of news you would like to see here? Leave a comment below, email me through my website, or send me a message on Twitter.

TOP NEWS & ARTICLES

Etsy introduced Etsy Ads at the end of August; I covered it on my blog. Some people are seeing decent returns, but many are not. I started a forum thread here for continuing discussion.

A day later, Amazon announced it has waived their $40 a month shop fee for Handmade by Amazon shops. See the pinned post on their Facebook page.

A large study of click-through-rates (CTR) on Google reveals that the top link gets over 30% of the clicks, titles with questions get 14% more clicks than those without, and moving up one slot in the results leads to more clicks, unless you move from 10th to 9th. They cite Etsy’s study of titles & CTR (which showed that shorter titles get more clicks, something that this study also found).

Trend watch: a suggestion that Americans can avoid most of the tariff pain in the pocketbook by buying used clothing & other items. “Secondhand and vintage is no longer synonymous with a dusty pile of outdated sweaters in the corner of a church basement, or a yearly rummage sale. Online resale, including high-end designer items, is booming, thanks to start-ups like The RealReal, Depop, Poshmark, eBay, and Etsy. It’s possible to fill your entire closet this way”. Pre-owned & rented clothing also makes fans of sustainability happy.

Also, “grandmillennials” are a thing.

ETSY NEWS

Etsy US searches often now have a full first page of items that ship free or have the $35 free shipping guarantee, as of September 6 (although they were testing it earlier than that.) I was seeing the rare exception, beyond searches that have fewer than 48 items shipping free, but it wasn’t clear if these are tests or personalization. Then on September 21, we started seeing many items with shipping charges on the first page of even very large results, & most smaller results didn’t give much if any priority to free shipping at all. There has been no statement from Etsy, so your guess is as good as mine ...

In the meantime, they’ve begun promoting free shipping to buyers, which has led to some media coverage. Some note that the timing is good, since most US holiday purchases online in the past several years have included free shipping.

There is a new chapter in the Ultimate Guide To Etsy Search, involving attributes. The accompanying podcast with Etsy’s head taxonomist [transcript with links to the podcast] is quite interesting. She says that one of the reasons that some attributes haven’t shown up yet as search filters is that not enough sellers have applied them to listings. “If we have 100,000 items in the search results and a buyer uses a filter, and that filter causes the results to return just 20 items, that makes it seem broken. The buyer no longer trusts the results. If only 20% of sellers fill out an attribute, showing a filter based on that attribute to buyers isn’t going to be helpful because such a drastic reduction in results makes them lose confidence in those search results. We have to wait until a large number of sellers fill out that data to show it to buyers as a filter. When we do, sellers who have filled out that attribute show in those filtered search results. Sellers who haven’t, don’t.” Also, “[w]e know that shoppers who interact with these filters tend to buy more expensive items.” And, there aren’t separate jewellery attributes for “gold”, “gold-filled” & “gold-plated” because “[m]any jewelry buyers don’t have your experience and don’t know the huge difference between these things.”

The new commercials were launched earlier this month; you can check them all out here, and here is some media coverage. Some analysts think this is a good thing for the stock.

Vox published a review of Etsy’s latest free shipping push, in contrast with its history. [I am sure most of you have seen that, but if not, it is a good read!] “Silverman doesn’t like the words “handmade” or “craft” because they “don’t communicate anything to buyers about when to think of Etsy.” he says now. Nobody wakes up thinking, “Gosh, I need to buy something handmade today,” he tells me, which may be true but I rarely wake up thinking I need to buy anything at all, and more commonly wake up in horror because I’ve already bought way too much. “You need to furnish your apartment. You need to prepare for a party. You need to find a gift for a friend. You need a dress. Handmade is not the value proposition — unique, personalized, expresses your sense of identity, those are things that speak to buyers.” [emphasis added] Also, apparently Etsy founder Rob Kalin “didn’t know what seed funding was when he took it” 😮

The new tool for creating country-specific sales is finally out. You still can’t create the equivalent of the $35 free shipping guarantee for countries other than the US, however, which makes this pretty useless for people wanting to offer free shipping in the US and to their own country. The only way to come close is to set a 30 day free shipping sale to your own country, but it won’t show up in search (unless people filter for free shipping) or get the Canadian search boost for items that ship free, and you still need to renew it every 30 days. In short, Etsy is telling us to overcharge our customers in other countries with no way to offer them the same deals Americans are getting.

Sellers can now use Etsy Labels for USPS First Class letters & flats.

Holiday tips continue to roll out: here are some ideas for running holiday sales and promotions on Etsy.

Advanced content on machine learning: Etsy is employing its data on styles to serve up personalized recommendations, including the “Our Picks for You” section on the home page. The purchase and favouriting rates are part of what gets shown. They’ve discovered that some styles are more popular are different times of the year.

For those of you who think Etsy doesn’t spend enough on advertising, they are actually buying spots on tv shows now, including this Las Vegas morning show. [video]

SEO: GOOGLE & OTHER SEARCH ENGINES

Sad to report that Keywords Everywhere is becoming a paid tool starting October 1st (although it may take longer to roll out to your account). https://keywordseverywhere.com/news.html They need to do this because they were being scraped by bots, which was affecting user experience & costing them a lot of time and money. Fortunately, it is still going to be very cheap - 10,000 keywords for $1 USD, purchased ahead of time as credits. They say that the average user will spend less than $2 a month, & I suspect that the average Etsy user will spend less. Once your account moves to a paid one, you will no longer see the search volume, cost per click & competition numbers under search terms until you buy credits, although the "related keywords" & "people also search" sections will still show up on the right side of Google search. I usually do not recommend any paid tools, but I do think this will still be worth every penny, especially if you remember to turn it off when shopping instead of researching! Every comparable paid tool costs way more than this. And despite the rush of attention since their announcement, I still received a personal reply to my email within 24 hours.

You know how I always talk about nofollow links? They still exist, but Google has expanded their link attribution codes to include “sponsored” & "ugc" (user generated content), and all might be crawled at any point after March 1, 2020. Moz did a top level explanation, and here is Google’s (shorter) summary. But it may not really matter much to the average site.

Want to rank well on Google and other search engines? Create “complete content.”

A followup on last edition’s discussion of canonical URLs - Google gets the final say. [video]

Google is now releasing monthly videos of their search news; first one is here.

Some of you will remember Moz’s Whiteboard Friday series on learning SEO in one hour. They’ve now compiled all 6 videos in one place.

And if you want to learn the basics of link building quickly, Moz has a short version of that chapter from their Beginner’s Guide to SEO.

If you are afraid you are missing some SEO rules on your top pages, check out this complete checklist for on-page SEO.

There are tons of SEO tools for Wordpress; here are 15 of the best.

Many people will find your blog through search engines, so make sure you use keywords in your blog posts.

If you have a website, check out 16 things that can harm your search engine rankings [semi-advanced in part, some points are discussing coding]

Success on YouTube involves SEO, something I find many users forget.

Mostly advanced: reminder that as of September 1, you can’t use robots.txt to tell Google not to index pages or sites.

Advanced content for website developers: you need to make sure the site is ready for SEO work.

There are always more Google updates; this one is still rolling out, and was confirmed by Google, but very few details were given. Sistrix did the first comprehensive analysis, although it is still early, and health and media sites seem to be the most dramatically affected.

CONTENT MARKETING & SOCIAL MEDIA (includes blogging & emails)

Marketing emails need to be carefully designed for success. Everything from the layout to the “preheader” matters.

If you have content on one medium that is doing well for you, it’s time to “repurpose” it for different platforms.

Infographics are very popular in content marketing; here’s how to make one, with 15 free templates.

Some Instagram posts do better than others; here’s why. Among other study findings, “smaller profiles which use more hashtags actually do see better engagement rates per post.”

If you aren’t getting much interaction on Instagram, you could be “shadowbanned.” There are ways to avoid that happening, and ways to fix it when it does.

“Content factories” are a big part of Instagram traffic. Maybe Facebook should crack down on this?

Pinterest is combining image recognition visual search with Shoppable Pins.

Facebook is considering hiding the like counts on News Feed posts, as Instagram is testing in 7 countries right now. “The idea is to prevent users from destructively comparing themselves to others and possibly feeling inadequate if their posts don’t get as many Likes. It could also stop users from deleting posts they think aren’t getting enough Likes or not sharing in the first place.”

Video app TikTok can be confusing, so here is a step-by-step guide for beginners. And here’s a podcast [with text] on the basics.

Twitter chats are a great way to attract interest in your business.

ONLINE ADVERTISING (SEARCH ENGINES, SOCIAL MEDIA, & OTHERS)

Facebook is testing new shopping ads, but they are only available to small groups at the moment: checkout from the Facebook app, and turning Instagram shopping posts into ads. Here’s more on the latter.

Snapchat now has longer ads and different formats.

I see a lot of questions on what you can advertise on various platforms; here’s a good summary of items/topics prohibited on major sites.

Since so many sellers are interested in other types of advertising right now, here are a few primers, most of which I have posted here before: Setting up Google Shopping for your website Instagram Sponsored Posts How to beat Facebook’s ad algorithm Setting up Pinterest ads

STATS, DATA, OTHER TRACKING

Have Google Analytics set up on your website but don’t know how to use it? Here are some common features [text and video] you may want to take advantage of. Note that the part about setting it up doesn’t apply to most marketplaces and many website builders, which have a more simplified set up, as Etsy does.

The old Google Search Console (formerly Google Webmaster Tools) is now almost entirely converted to the new version. Expect all of the old reports to be moved to the new version soon.

ECOMMERCE NEWS, IDEAS, TRENDS

There’s new evidence that Amazon has skewed its search algorithm to favour its own products & third-party products that make Amazon the most money. ”Executives from Amazon’s retail divisions have frequently pressured the engineers at A9 to surface their products higher in search results, people familiar with the discussions said.” In case that WSJ article goes back behind a paywall, here is some news coverage of it. “Instead of adding profitability into the algorithm itself, Amazon changed the algorithm to prioritize factors that correlate with profitability, the article said.” Amazon denies this, of course.

Despite the legal agreement in Germany, Amazon is still suspending accounts without 30 days notice.

Want to use cash to pay for online purchases? Amazon is now offering that option in the US.

eBay listings now default to 1-day handling; if you ship slower than that, make sure to remember to change the default on each new listing you make.

eBay managed payments (the equivalent of Etsy Payments) are now available in Germany.

A review of major shipping trends in ecommerce notes that “[t]he accelerated supply chain is putting small sellers at a crossroads regarding if they can afford to take a hit on margins” when discussing Etsy’s free shipping push.

BUSINESS & CONSUMER STUDIES, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE

Over ⅓ of US adults have bought something on social media, over 50% of 18-34 year olds are in that group. Far fewer had used visual search or virtual reality.

More people are shopping online late at night; women are more likely to do it, but men spend more when they do. [I’ve noticed this trend on my site and Etsy shop for a few years now,compared to when I first started selling in 2008.]

The majority of shoppers worldwide who are online use videos to make some purchase decisions, as shopping lists, how-to research, and to check reviews.

Gen Z (the generation after millennials) is more concerned about their health than the the previous 2 generations, and sometimes avoid the stresses of social media by shopping in brick & mortar stores. “About two-thirds (67%) of Gen Z prefer products made with ingredients they can understand, and tend to buy products in health and wellness categories more frequently than other generations. On environmental issues, 65% said they prefer simple packaging and 58% said they want eco-friendly packaging. Half of the group seeks products that are locally sourced or made, and 57% are seeking products that are environmentally sustainable, but fewer are willing to pay a premium price for them.”

For the 2019 holiday season, “65% of holiday shoppers will use a mobile device to shop, and 65% will make an online purchase via mobile.”

How do different industries get their online traffic? Google sends sites 8 times more traffic than all social media sites combined, and Facebook drives nearly ⅔ of all visits from social media. Instagram is responsible for less than 1%, while Twitter tops 10%. The author notes that “faster-growing social networks like Instagram, Snapchat and TikTok are designed from the ground up in a way that makes it difficult to drive traffic to external sites.”

MISCELLANEOUS (including humour)

Google is working on letting you search your Google Photos for text; it seems to be using AI to identify & store the text in your screenshots and other images. It’s interesting technology that will likely be used in many ways, including search engines, if it works well.

If you like convo snippets on Etsy, here’s a tool that will make them possible in many more places.

Need a photo editor that works on mobile? Here’s a list of 12, most of which are free or cost only $1 USD.

This one simple trick makes everything faster and easier.

Stuff that probably shouldn’t taste like pumpkin spice. [humour]

#seo #search engine optimization #search engine marketing #etsynews #analytics #stats #social media #contentmarketing #content marketing #Ecommerce #smallbiz #CindyLouWho2NewsUpdates

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blogdeeptechnology-blog · 6 years ago

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Best SEO Trends You Need To Know In 2019

Nowadays, search engines are becoming ever more shrewdly. Google is presently answering more inquiries specifically on the comes about pages and the number of voice-activated search inquiries is expanding. Site operators are worried that this seem definitely alter their optimization strategy. For this reason, we have compiled the following overview with all the important best practices and SEO trends 2019.

1. Voice Search

As Google decided in a consider that over 40 percent of respondents utilize voice-controlled web search. The rate was indeed higher than others data for teenagers. Agreeing to Google, each fifth search inquiry on mobile gadgets were presently made by voice input.

The massive mobile Internet grows as we get further evacuated from great old standard writing. Educating about computers to grasp our speech – that’s what long haul is about. And this way glaring future lies through voice search SEO. It is assumed that by 2020, all online activity will be coming from the spoken inquiries. I can only envision what kind of futuristic innovation will inevitably come to replace voice search.

2. Google’s Mobile First-Indexing

Google rolled out their mobile-first index in 2018 and revealed that the focal point is increasing on mobile. This is often not shocking since the number of clients on the mobile Internet has risen essentially and exceeded the number of desktop clients when it comes to web searches. For illustration, mobile optimization was presented as a ranking feature in 2016. In 2017, Google finally drummed up for promoting accelerated mobile pages and moved forward its mobile upgrade.

You must have a mobile-friendly version of your site, or else Google will index something you can’t appear to mobile clients. And a huge slab of activity will go right past you. If you don’t optimize your site for a mobile device, you ought to do so by 2019.

3. Accelerated Mobile Page [AMP]: Page Speed Booster

Mobile Optimization is the standard for making modern websites these-days. With Accelerated Mobile Pages (AMP) and Progressive Web Apps, Google shows you how to create your mobile page indeed faster.

AMPs are as of now a necessary portion of Google SERPs. It is expected that “AMP” subject will pick up indeed more force in 2019, but not all sites ought to utilize it, due to its restrictions. AMPs are regularly devoiding of pictures and structure and consist of immaculate content which is why these pages stack so rapidly. We have connected AMP before and expelled it afterward, but news websites completely require it nowadays, since it gets news articles into Google’s news carousel at the best in mobile devices.

4. Featured Snippets

If you have noticed in SERPs they received a part of “competition”. On the one hand, Ad-words advertisements take up a part of space in commercial search inquiries. Depending on the sort of search inquiry, shopping advertisements with pictures or a piece of four spots with content, advertisements are too put before the natural look comes about.

Types of Featured Snippets

Featured snippets fall into one of three formats:

the paragraph

list

table snippet.

Featured Snippets will proceed to play an imperative part in 2019. They fulfill the user’s need for basic answers to an address. The displayed selections come from websites that Google translates as appropriate for answering the user’s address.

It's going to be difficult in 2019 to visible in the top position in the SERPs. Now you have to be more strategic about your goals which you want to achieve.

If you want to rank at the top position with your content in Featured Snippets, particularly when it comes to information, questions, consider putting address & reply groupings on the page. Tables with organized data can moreover give a posting over the organic results. Even if the competition for the best positions will end up more furious, with respect to the featured snippets, “smaller” sites moreover have a greater chances of high rankings, in case if they give well organized answers that Google can use.

In 2019, you should progressively ask yourself what your target batch needs to know when searching the web or what they need to cover with their search. The more you meet this necessitate along with your content, the superior your ranking chances will be.

5. Structured Data Becomes Important

With an advancement of SERPs, Google is acquiring more and more data. Nowadays, Google is additionally able to form its own significant meta-descriptions from existing content. The search engine uses structured data to make rich snippets. Since the accessible space has become compact due to an alter within the course of action of the notices, you ought to make sure to form eye-catching snippets.

Note that homepages cannot have review snippet, only inner pages do. Rich snippets can essentially increment the click through rate (CTR) for your site.

Google needs structured data so that rich snippets can be shown at all. Here are more illustrations of such snippets:

Review

People

Product

Business & Organization

Recepies

Events

Music

Video

Mark up your content within the best possible way. Here you've got diverse conceivable outcomes at your disposal, the main one being Google’s own site at schema.org.

6. Rank-Brain: Machine Learning

Rank-Brain is a machine-learning, artificial intelligence framework that assists Google process a few of its search results, in particular odd or one-of-a-kind inquiries. It was introduced in early 2015, and utilized all inclusive by Google. Rank-Brain is essentially centered on helping refine inquiries that Google processes, but the company says that the framework is additionally utilized to assist rank web pages. In truth, Google says Rank-Brain is its third most imperative ranking aspects.

Rank-Brain uses a sequence of databases based on people, places, and things to seed the algorithm and its machine learning processes.

These inquires are broken down into word vectors using a mathematical formula to give those words an “address”. Similar words share similar “addresses.”

When Google forms an unknown inquiry, it uses these scientifically mapped out connections to accept a best fit to the inquiry and returns numerous related results.

Rank-Brain has learned that Google is a better way able to reply even complex questions. Therefore, we can anticipate search engines to ended up even superior at understanding peoples queries in 2019.

7. User experience

The user experience on website can make or break a deal of anyone’s greatness. Hence, business owners who would lean towards to keep making a benefit with their sites will do their best to guarantee a sleek smooth UX. Which means an easy-to-understand, instinctive plan, a low page load time, and completely no technical issues. A website gives an improved impression of a business than any notice. Never let your most effective resources corrode your prestige.

For this reason, the user experience plays an increasingly important role.

Loading speed: With tools like Page Insight Tool you'll check the loading times of your web pages. You'll be able to utilize the free Page Speed tool from Google to degree the performance of your site.

Technically flawless websites: Clients are getting to be increasingly requesting and ought to be able to rely on your pages being usable in 2019 as well.

Mobile optimization: User search queries are done from the smart-phone or tablets, this makes it more imperative to meet the clients need these-days.

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sydneyseoagency · 2 years ago

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Ppc Trends 2022: The Changing Ppc Advertising Landscape & Beyond

Pay per click, also referred to as PPC, is a key factor in driving traffic and turning site visitors into paying clients. The competition has gotten much tighter as more companies invest in PPC to increase their sales figures. The most effective weapon in your toolbox for gaining the essential competitive edge may be a strategic PPC campaign.

However, in order to fully benefit from PPC, you must keep up with its most recent developments and fashions. As a leading Adwords Agency Sydney we've compiled a list of the top 10 PPC trends for 2022 that you should be aware of.

Top PPC Trends to Rule in 2022:

Focus on Automation: Experts predict that automation will play a significant role in pay-per-click marketing in 2022, with some predicting that it will accelerate. In past years, we have already witnessed the usage of automation in ad testing. If rumours are to be believed, it will be more useful in assisting a marketer in determining which advertisements are functioning well or poorly based on data and a stronger call to action.

Rise of Tik Tok:

While some people may be unsure about it, any competent marketer will concur that over the past few years, Tik Tok has developed into one of the most fruitful platforms for companies to interact with consumers. In 2022, this pattern will still be present. With the current partnership between Tik Tok and Shopify, advertisers can run full-screen advertising on the platform constantly. It's a clear indication of how crucial this platform will be for advertising in 2022 and beyond.

The Way Forward Is Artificial Intelligence;

With ongoing advancements throughout the years, artificial intelligence (AI) is evolving into a fundamental component of the digital age. It is anticipated to play a major role in advertising as well. Experts predict that A.I. A. will help the economy grow to a staggering $15.7 trillion by 2030. We have anticipated transforming the PPC advertising industry by:

Identifying better-performing keywords in situations like your cost per click decreasing, and refining your ads.

Choose the bid that will result in the greatest amount of traffic.

By anticipating the Click-Through-Rate, or CTR, for upcoming advertising, you can improve future PPC campaigns.

Mobile-friendly Ad Campaigns:

Today's Internet users need quick access to international platforms. All areas of the economy are now using cell phones more frequently as a result of this. Over time, fewer and fewer individuals are using bulky desktops or laptops unless absolutely necessary. Marketers should be aware of this fact and concentrate on optimising PPC ad campaigns for mobile devices. Additionally, it will give them access to additional platforms via which they may reach their audience and increase interaction.

Conclusion:

The advertising industry is a dynamic one. We anticipate significant shifts in how marketers operate in 2022. We hope that this post will provide you with a clearer understanding of how to maximise the effectiveness of your PPC ads. All you need to do is be prepared to adapt to these changes and take advantage of the trends. Contact us right away if you're looking for a seasoned and results-oriented Google ads agency to support the expansion of your company. We provide a broad range of PPC services to assist businesses in succeeding online.

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nummero123 · 2 years ago

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Our 13 Best Money-Saving PPC Tips

Choosing the best PPC strategy is heavily influenced by the type of your organization and your objectives.

However, there are a few new tactics that can help you get better results regardless of your niche.

For both large and small advertisers.

PPC and digital marketing are frequently about making less money go further.

Even the most seasoned advertisers are always looking for ways to improve their campaigns.

And save money, and for many small businesses, saving money on PPC can mean the difference between success and failure.

Does this sound familiar?

Don't worry, dear reader.

Nummero is here to assist! We've compiled 13 of our finest PPC money-saving strategies into a single piece.

Whether you're new to PPC or a seasoned veteran, you're bound to find one or two pointers that can help your advertising budget go even further.

Many organizations use PPC management software to run their campaigns.

Which is a convenient approach to control the cost per click.

These tools, however, are insufficient to assist you in developing a successful PPC marketing strategy.

Because Google is constantly introducing the most recent ad updates.

You must test and use various techniques that are up to current.

If you want to stay on top of your game, you must keep up.

Choosing the best PPC strategy is heavily influenced by the type of your organization and your objectives.

However, there are a few new tactics that can help you get better results regardless of your niche.

1. Increase CTR by Writing Better Ad Copy

Writing better advertising is one of the best methods to save money on Google AdWords (or Bing Ads, for that matter).

Better ad wording raises CTR, which raises your Quality Score.

As Larry has stated numerous times, Quality Score is essentially the only metric.

That advertisers should concentrate on conducting more cost-effective ads.

Examine this advice on writing better PPC advertising to see if you can improve your Quality Scores.

2. Use Extensions to Further Increase CTR

Since we're on the subject of increasing click-through rates to raise Quality Scores.

Our second money-saving advice is to use ad extensions to make your advertising more clickable.

Google AdWords has dozens of ad extensions.

So no matter what type of business you run or what you're trying to market.

There's an extension or two that might help your advertising stand out.

Check out Erin's in-depth guide to add extensions to make your ads even more appealing to potential clients.

3. Adjust Your Campaign Geolocation Settings

Geolocation settings in AdWords are fantastic.

They enable you to limit the display of adverts to specific regions or within a specified radius of your organization.

Geolocation settings are also one of the most neglected elements in AdWords.

With many marketers either incorrectly configuring geolocation parameters or failing to use them at all.

Check that your geolocation settings adjusted to the best hours of operation for your company.

This is especially critical if you're advertising items or services sold in a physical store or location.

Check read our post on geolocation and local PPC to learn more about how to optimize these settings.

4. Use Day-parting in Concert with Geolocation

Day-parting, like geolocation settings, can help you maximize your business's visibility at various times of the day.

Ideal for advertising who want to bring customers to a store.

You may exert a great deal of control over when and where your adverts present to users by combining day-parting and geolocation.

However, increased control necessitates greater scrutiny and vigilance to ensure that you are not destroying your efforts.

5. Create a Negative Keyword Conflicts Report

If you're new to paid search, let's hope you've been utilizing negative keywords for a while or are at least thinking about it.

Have you, however, created a negative keyword conflict report?

If not, some of the negatives you've added to your account may be costing you money.

Negative keyword conflict reports are a Bing Ads service that allows you to identify any potential.

Conflicts between omitted negative keywords and search terms on which you are bidding.

This analysis will help you find negatives

That may be affecting your volume as well as alert you to potentially costly keyword conflicts.

6. Find New Keywords to Target

When it comes to conserving money.

Some advertisers' first option is to cut back on their spending or lower their bids.

However, one of the most successful ways to save money on PPC is to target entirely different keywords.

Identifying new keyword niches and targeting new long-tail keywords.

Can have a significant influence on your click-through rates, raising Quality Scores and lowering costs.

7. Examine Device Targeting and Optimize Bids for Mobile

With the balance of search volume shifting significantly from desktop to mobile.

Your device targeting settings should be high on your list of account adjustments.

People are increasingly shopping for goods and services as they go about their daily lives.

And even queries that convert from desktops may have begun on a mobile device.

After you've double-checked your device targeting options, take a peek at your bids.

Mobile CPCs, which were once dirt cheap, are constantly rising to reflect more mobile traffic and competition.

So review your mobile bidding strategy to ensure you're not losing money on bids that are too high for your firm.

You may also set mobile bids at the campaign or ad group level.

Giving you a lot of flexibility in how much you're ready to pay for mobile clicks.

8. Refine Match Types to Avoid Overly Broad Matches

Sloppy match typing is one PPC setting that can quickly deplete even the most generous budget.

Excessively broad keyword match types might be expensive, so make sure your match types configured appropriately.

Some search phrases will always be more competitive (and hence more expensive) than others.

And there may be occasions when you simply cannot avoid utilizing specific match types for certain search terms.

Having said that, it's worth double-checking to make sure you're not wasting money by utilizing ineffective match types.

9. Be Selective with Stacked Bid Modifiers

While we're on the issue of match types, consider if stacked bidding makes sense.

Stacked bidding allows you to bid on two (or more) different sorts of matches for a single keyword.

For example, if you're bidding on the term "crab cakes," you might wish to bid at both the Broad and Exact match levels.

A broad match will provide more volume.

While an Exact match will provide more relevancy, therefore there is an argument to be made for stacked bidding.

However, if you're utilizing stacked bidding, you may be paying too much for some keywords.

Especially if you've left your account unattended for an extended length of time.

Examine your campaigns for any keywords you're targeting with stacked bids.

Are you obtaining the desired volume at the desired CPC?

If not, stacked bids should re-considered.

10. Launch Call-Only Campaigns to Avoid ‘Leaky’ Landing Pages

Despite their many advantages, landing pages have a deadly flaw.

They are frequently the leakiest component of the conversion funnel.

When presented with a landing page (even a gorgeous, well-optimized landing page).

Visitors are more likely to quit their shopping cart/download/whatever than at any other point of the conversion process.

So, what are your options?

Get rid of all of your landing pages.

Call-Only ads are ideal for advertisers looking to generate phone calls from their PPC campaigns.

Rather than wasting prospects' time by redirecting them to a landing page form that they may never complete.

You can develop a Phone-Only campaign that allows prospective buyers to call your business directly from your ads, effectively addressing the leaky landing page problem.

11. Start Remarketing – Now

If you don't remarket to visitors who came to your site but left without converting.

You're essentially wasting your time, money, and effort trying to persuade prospects to convert in a single session.

Consider that for a moment.

Without a question, remarketing is one of the best strategies to save money on PPC and make your present budget function significantly more efficiently.

Many of the same challenges that paid search advertisers to encounter – multi-device/offline conversions.

Non-linear conversion routes, simple abandonment/distraction – are also key impediments for social advertising.

The topic of remarketing goes way beyond the scope of this post.

12. Conclude Your A/B Tests

Many advertisers, in their pursuit of statistical significance, conduct A/B testing for far longer than necessary.

This can be due to hesitancy or ambiguity regarding the outcome of a given test.

Or it can simply be due to forgetting.

Your A/B tests must completed.

As results from adjustments to your advertisements or landing pages tend to equalize with time.

The longer the tests run, the less likely large "gains" are to be clear winners.

Don't be scared to pull the plug on A/B tests and pause all advertising that didn't cut.

Remember, if you're not sure about the results but are confident in your data, you can always retest later.

13. Spend Time Actually Working in Your PPC Accounts

Our final money-saving advice may seem obvious.

But you'd be surprised at how many small businesses fail to check into AdWords at least once every week.

Spending time in your account is one of the finest methods to uncover issue areas in your campaigns before they cause financial harm.

It enables you to spot – and rectify – problems before they become serious fiscal problems.

How to create a winning Voice Search Strategy for PPC?

The first step is to see if your campaigns are receiving voice search traffic.

Get the ad terms search query report.

Filter out all of the relevant search terms.

To finalize the keywords for your voice search, use a keyword tool.

Include negative keywords, but just research-based negative keywords.

Best Practices For Mobile Based PPC Ads

Work on your website first to provide an excellent mobile experience for your users.

Insert ad extensions into your adverts.

Use attractive terms to help the consumer make a quick selection.

Offers and incentives should included in your advertisements.

Using the day-parting function of ad words, optimize your adverts for the best day and time.

Emojis can help you get your message out quickly.

How this strategy actually works?

The first step is to select the campaign and obtain a comprehensive picture of your competitor's strength by clicking the 'Selected' button under the 'Detail' column.

It will show you an in-depth report so you can see who is outranking you.

This report will also show you how many times your adverts appear concerning the listed advertiser's ad.

In the following phase, you can quickly identify all of the domains where your outrank share was lower than your competitors'.

So, you now have a list of sites that you wish to outrank using the desired outranking share.

It is now time to put this method into action.

Under ‘Bid Strategy,' select ‘Target Outrank Share.' Mention the domain name you wish to outrank,

then configure the ‘Target to outrank', ‘Maximum bid limit,' and ‘Bid Automation' tabs.

It is important to note that automated bids give.

Google Ads the authority to alter bids, whereas manual bids require you to set the bids manually.

Conclusion

PPC campaigns are undeniably the backbone of promoting your company.

But the method employed to get results from these campaigns changes regularly.

Some techniques work well for one type of business but not so well for another.

As a result, it is crucial to determine which strategy is best for your company.

The best method to investigate this is to test them all one by one and track their results to uncover all of the top business tactics. You can even contact Nummero, Bangalore's leading digital marketing agency in Bangalore

#Our 13 Best Money-Saving PPC Tips #Digital Marketing Strategy #Digital Marketing Tips

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